ezCater is the world’s largest online marketplace for catering – a $60+ billion market just in the U.S. Businesspeople use us to find and order great food for meetings and events; restaurants and caterers use us to grow their catering business. We’re backed by world-class investors including Insight Partners, Iconiq Capital, and others, and in early 2019 were valued at $1.25 billion. COVID slammed us, but we responded by finding new customer segments and seizing the rare opportunity COVID offered: when in life does a very successful operation get a do-over? Come help us power Food For Work even better than we did it the first time.

Are you passionate about data?  The Marketing team at ezCater serves hundreds of thousands of professionals feeding their teams with our platform - with data at the heart of decision making and strategic growth. We are looking for an ambitious, data-focused brand marketer to join our team. Our Marketing & Advertising Analysts are critical to understanding what motivates customer behavior across channels and platforms at every stage of their journey.

The Brand Marketing Analyst will be at the center of our efforts to grow our user base and understand business impacts across upper funnel marketing channels. This role will be responsible for measuring the effectiveness of and outcomes from our brand awareness campaigns (CTV, Radio, YouTube, OOH, etc.) This role reports to the Manager of Marketing Analytics and is directly connected to Marketing: you will work alongside the VP and Directors of Brand Marketing to support business strategy and data needs and be responsible for delivering insights that drive, optimize and grow ezCater’s brand awareness. In addition to direct responsibility for brand marketing analytics, this role is expected to contribute to our broader analytics team and company data culture by sharing learnings, partnering with others, and building new capabilities for transformational data driven decision-making.

The perfect candidate will bring experience in measuring brand awareness marketing combined with a love of data and strong desire to make a significant impact on our business and core goals.

What You'll Do:

• Use regression modeling, causal impact analysis and other statistical modeling to measure the performance of marketing campaigns on leading (e.g. Brand Awareness) and lagging indicator (Engagement & Financial) success metrics
• Partner with Marketing and Finance teams to frame results within corporate marginal investment frameworks.  Optimize audience, program and strategy to meet short and long term business objectives 
• Deliver data and analyses to stakeholders across the Marketing department that lead to actionable insights to support and drive both strategic and tactical decision making
• Create and evolve channel performance reporting capabilities to support Marketing team and broader organization by providing access and transparency to critical data
• Align and interpret data from multiple sources including our internal warehouse (Snowflake), external agencies and technical marketing partners
• Assist and guide market research on current customer segments and ongoing external market trends

What You Have:

• 4-6 years’ experience in brand awareness marketing, management consulting, startup/tech, agency, and/or strategy roles with a heavy analytical emphasis
• Proven experience working with and measuring the effectiveness/incremental impacts of varied brand awareness media campaigns; with experience leveraging complex audience-based targeting
• Ability to analyze and synthesize complex data sets and identify key findings and next steps based on those insights
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Fluency in SQL and Excel required. R, Python, or other statistical programming languages a plus
• Experience aligning and operating across multiple attribution modeling methods (e.g. multi-touch and Marketing Mix Modeling) 
• Experience with DataRobot or other AutoML tools is preferred
• Experience with Tableau is a plus
• Comfort operating in a fast-paced, results-driven environment
• A history of successfully working with cross-functional teams to deliver results
• A sharp mind, a soft heart and a large funny bone

#LI-Remote

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance. 

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) once we get back to our offices, and knowing that you helped get this rocket ship to the moon.

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