Greenlight
Atlanta
201-500 employees
Greenlight's debit card for kids empowers parents to teach trade-off decisions, money management, and the power of saving and investing – in one app experience
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Prior Listings
Growth Marketing Analyst
Growth Marketing Analyst
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We are looking for a highly driven, analytical Growth Marketing Analyst to measure outcomes and report on the performance of our customer acquisition program. This individual has the opportunity to analyze performance for our entire growth domain and communicate results to executives and stakeholders across the broader organization.
Our ideal candidate has a background in marketing analytics or a similar analytical/digital marketing role, with a true ownership mindset, exceptional analytical skills, and exemplary attention to detail. Candidates with analytics and attribution experience are preferred. This role reports to the Sr. Manager of Growth Marketing Analytics.
Our tech stack:
- Datadog, Optimizely, Mixpanel, Google Analytics, Tableau
- AppsFlyer + Rockerbox
- dbt + Snowflake
- Segment
Your day-to-day:
- Oversee day-to-day performance of Greenlight’s advertising program, collaborating with the growth marketing team to run and improve analytics processes, tools, and reports to effectively & efficiently track growth KPIs
- Design, inform, and analyze A/B test optimization strategies, measurement frameworks, lift studies, and other game-changing analytics initiatives
- Collaborate with the growth marketing team and data team to develop a detailed learning agenda – a roadmap of all measurement and analytics activities
- Partner with our centralized data team on larger projects, like building models and preparing dashboards with multiple data sources
Who you are:
- A skilled analyst who enjoys diving deep into data, always seeking to uncover hidden trends and insights through research to drive strategic decisions
- A polyglot of tools, with experience in data visualization platforms and third-party attribution software
- An avid learner with deep curiosity, always looking for the best solution
What you’ll bring to the team:
- A bachelor’s degree in a quantitative discipline, or commensurate experience
- 2+ years’ experience in marketing analytics / performance marketing or 3+ years’ experience in management consulting, startup/tech, finance, or strategy, with a heavy analytical emphasis
- Strong analytical/critical thinking skills with proven ability to leverage data to identify trends, spot performance opportunities, and prove your point with data
- A highly motivated, domain ownership mindset - the ability to thrive in an often ambiguous and fast-paced environment with a dynamic bias for action and a self-starter mentality
- Uncompromising precision and attention to detail: zero-defect analysis, quick spotting of unexpected performance/bugs, ability to troubleshoot marketing tracking systems
- Excellent interpersonal and communication skills – written and verbal
- [Preferred] Experience with digital advertising channels and multi-touch attribution
- [Preferred] Experience with SQL and Python for analytics
Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match and Roth IRA
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Wellness & professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $80,000-110,00
The estimated base pay range for this position in (CO): $80,000-100,00
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.