Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

We are seeking a Staff Data Analyst (Marketing) to be at the forefront of Toast's data-informed growth strategy. In this pivotal role, you will spearhead critical analytics projects aimed at driving incremental Annual Recurring Revenue (ARR) through upsell opportunities. Your insights will help to guide our marketing strategies and inform key business decisions across the organization. This high-impact role offers exposure to senior leadership and the chance to make a lasting impact on Toast's success. If you're passionate about leveraging data to drive growth and thrive in a fast-paced atmosphere, this role offers an exciting opportunity to shape the future of restaurant technology.

About this roll* (Responsibilities) 

• Partner with Marketing leadership to transform analytical insights into clear narratives and actionable growth strategies
• Collaborate with cross-functional teams to ensure data integrity and alignment on upsell success metrics
• Design and maintain comprehensive dashboards to track upsell performance and marketing campaign effectiveness
• Conduct in-depth analyses to identify key drivers of customer upsell behavior
• Leverage advanced analytical/statistical techniques to predict upsell propensity and optimize targeting
• Design and evaluate experiments to test hypotheses and quantify business impact
• Continuously identify opportunities for process improvement and automation in data collection, analysis, and reporting
• Stay current with industry trends and emerging technologies in marketing analytics to drive innovation within the team
• Mentor team members and foster a culture of data-informed decision making across the organization

Do you have the right ingredients*? (Requirements)

• Prior experience working in marketing and/or product analytics at a technology company (or similar environment)
• Seasoned in transforming intricate/complex data into clear, actionable strategies for diverse audiences
• Adept at using SQL and Python/R for data modeling and statistical analysis (e.g. hypothesis testing, experimentation, regressions)
• Extensive familiarity with funnel optimization, customer segmentation, cohort analyses, and related analytical techniques
• Proven expertise in recommending, implementing, and analyzing different types of marketing attribution models

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

*Bread puns encouraged but not required