Manager, Analytics
Manager, Analytics
This job is no longer open
About the Role:
We are looking for a rockstar individual with an inquisitive attitude to lead a team of analysts under the direction of our Director, Analytics. As the Manager, Analytics, you are responsible for determining scope and requirements for projects; outlining tasks, responsibilities and deadlines for projects; delegating to and mentoring of team members; representing the Analytics team in stakeholder and cross-functional team meetings across the organization, and responding to client needs and requests. This role is a hands-on subject matter expert frequently called upon to extol knowledge and bring forth solutions.
We are looking for a rockstar individual with an inquisitive attitude to lead a team of analysts under the direction of our Director, Analytics. As the Manager, Analytics, you are responsible for determining scope and requirements for projects; outlining tasks, responsibilities and deadlines for projects; delegating to and mentoring of team members; representing the Analytics team in stakeholder and cross-functional team meetings across the organization, and responding to client needs and requests. This role is a hands-on subject matter expert frequently called upon to extol knowledge and bring forth solutions.
Responsibilities include:
- Supervise, coach and develop a team of Analysts, guiding them to produce the best outcomes for various digital marketing initiatives
- Work with cross-functional teams in agile and/or lean environments to create top-notch Analytics Measurement Solutions
- Implement and deploy various first-party and third-party tag solutions to collect impactful data
- Analyze large online and offline datasets, develop measurement methodologies, and write technical documentation for medium to large-scale commercial websites
- Serve as a liaison between business and engineering teams
- Identify and implement creative, strategic solutions to complex business problems
- Provide insights on performance through hypothesis testing and monitoring trends
- Create data resources (dashboards/queries/reports) to help guide product strategy, marketing efforts, establish narratives and measure business performance
- Serve as a strategic partner to our Digital Advertising, SEO, and Client Services teams
- Ensure data quality and accuracy of downstream reporting
- Conduct deep-dive analysis across multiple marketing channels to identify trends or opportunities for marketing adjustments
Skills and Qualifications
- 2+ years in a mentorship, senior or managerial role
- 3+ years experience working with web analytics platforms such as Google Analytics, GA360, Adobe Analytics
- 3+ years proficiency in deploying various first party and third party tags through tag management systems such as Adobe Launch, Google Tag Manager
- Proficiency of technical skills including but not limited to JavaScript, jQuery, SQL, HTML/CSS
- Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer
- Expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)
- Experience and a strong understanding of measurement protocol and post-message API
Nice to Haves
- Experience with heat mapping tools such as Hotjar, Microsoft Clarity
- Experience with user tests or putting together insightful surveys
- Prior experience in an agency setting
- Experience working with database systems such as Redshift
- 3+ years experience in using data visualization tools, such as Tableau, Google Data Studio, for creating dashboards, reports, and data exploration
#LI-KO1 #LI-Remote
This job is no longer open