Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing, often exclusive relationships with more than 900 sports properties, a database of more than 90 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including e-commerce and licensed merchandise, physical and digital trading cards and collectibles, and online sports betting and iGaming.

 

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Fanatics Collectibles, a transformative company that is building a new model for the hobby and giving collectors an end-to-end physical and digital collectibles experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform.

 

As a market leader with more than 10,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

 

At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.  We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.   

 

The base salary range for this role is $151,952 per year - $249,635 per year, depending on job-related knowledge, skills, and experience.  This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.  

In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office!

For information about our benefits, please visit https://benefitsatfanatics.com/

As a Director of Marketing Analytics at Fanatics Betting & Gaming, you will be responsible for all facets of marketing analytics assisting the team in making critical business decisions. Reporting into the SVP of Integrated strategy, you will play an integral role across the wider Marketing team, as well as the wider Fanatics Betting & Gaming team.

Responsibilities

• Ownership and accountability for marketing channel performance and trend analysis
• Designing and implementing reporting in partnership with marketing and finance teams leading to weekly, monthly, and quarterly readouts
• Partner with cross functional teams internal and external to ensure data cleanliness and marketing systems where applicable to data
• Lead partnership and process with the Director of Marketing Finance as well as the great finance team with a focus on budgets tracking and performance for alignment
• Develop Exec level readouts/updates for the Senior Leadership team within Fanatics Betting & Gaming
• Drive critical inputs in key GTM strategies and new markets as the business continues to grow
• Work cross-functionally across the entire Fanatics ecosystem to best utilize and incorporate Fanatics’ strategic assets into the FBG marketing

Experience and Skills

• A real passion for Sports, and an inherent understanding of what Sports fans want in order to be entertained
• Bachelor's degree or more and preferred in quantitative discipline
• 8+ years of marketing strategy and analytics experience
• Expertise in measurement tools and methodologies across digital and offline channels, including multi-touch attribution, media mix modeling, incrementality testing, and brand lift studies
• Project management skills to identify the business question, determine project scope and timing, and manage communication with partners
• Experience managing cross functional relationships
• Excellence presenting to all levels, from Exec to IC members of teams
• Experience with marketing platforms, e.g. Appsflyer, Optimove, Amplitude, Sprinklr, Snowflake, Google Tag Manager, Search 360, Display 360, Facebook Campaign Manager
• Experience with Salesforce Sales Cloud optional
• Advanced data visualization and SQL skills. Python/R optional
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Privacy Notice.